Guilt Springs Eternal
By Madeleine Begun Kane
Spring has arrived. Do you feel guilty yet? If not, you apparently don’t read women’s magazines. Every March and April they’re packed with “clean up and organize your life” articles. Stories with catchy titles like Spring Into Action — Tidy Up Your House. Or Wash Away Winter Blues. Or Banish Clutter Now; Otherwise We’ll Keep Torturing You With Articles Meant to Make you Feel Like A Slothful Bum. Personally, I’d rather read Why Clean? It Will Only Get Dirty Again Tomorrow.
Why do magazines publish these pieces? Because every spring millions of women have the same Pavlovian response: Guilt. Guilt quickly followed by a spending spree on periodicals and cleaning supplies. They grab every magazine in sight and, in a fit of post-New Year’s resolution fervor, vow to Martha Stewartize their homes.
Do these articles help? Do they unlock the sacred secret of “eat off your basement floor” womanhood? Hahahahahahaha. Pardon me — I’m sorry. I didn’t realize you were serious. (Guilt Springs Eternal continues here.)